Wednesday 10 November 2010

BEE J AT PREMIER 101 AND ITS NEW PRODUCTS - SUPER OTAK-OTAK & SATAY IN CRISP & SOFT BEE J YOU TIAO & CONGEE CHICKEN

BEE J has opened its 4th stall on Friday, 12.11.2010 at Feng’s Café, Premier 101, Kuching, Sarawak (Business hour: every evening from 6:00 p.m. till 12:30 a.m. except Sunday night). Apart from serving Bee J You Tiao with the popular Bee J Special Kaya + butter, chicken floss + mayonnaise, sausage + mayonnaise and mayonnaise + butter, 3 new products will be launched, they are Bee J Super Otakx2, Bee J Super Satay and Bee J Chicken Congee (no ajinamoto).    
12.11.2010 - Bee J first night operation at Feng's Carfe, Premier 101
If you love otak-otak, if you love satay, if you are a food lover, if you feel like trying something different, Bee J You Tiao filled with Bee J Super Satay topped with tantalizing peanut sauce and Bee J Super Otak-Otak topped with special made coconut sauce, both wrapped in lettuce and crepe are definitely more than just for you to munch on.

Bee J's first customer at Bee J's first night at Premier 101 with his first bite on Bee J Super Otakx2.  Feedback: Simply Delicious!

Bee J Super Otakx2
Otak-otak (some call it Fish Mousse) also known as otah-otah, otah or otak, is one of Malaysia’s famous local food originally came about as a delicious traditional Nyonya dish and now easily available anywhere in Malaysia.


Otak-otak is actually fish cake made from fish flesh (usually mackerel or locally known as ikan tenggiri) or by mixing fish paste with a mixture of spices. The puree is then wrapped in a banana leaf and grilled over an open charcoal fire.


Otak-Otak is also a favourite snack eaten on its own. Since its main ingredient is the white flesh of fish high in protein with only a small quantity of coconut milk, the fat content of the otak-otak is quite low and it makes for a nutritionally healthy addition to the weight -watcher's diet.

At Bee J’s 4th stall at Feng’s Café situates at Premier 101, Kuching, you will find this savoury snack made from fresh fish flesh (no fishy smell) filled in Bee J You Tiao, topped with special sauce, lettuce and crepe, which is one of the latest and unique products developed by Bee J.

“Otak” means Brain in Malay. If anyone interested of getting “double brain” (Otak-otak), then you must not miss Bee J Super Otakx2 – it is really a delight to eat and you will enjoy the surprise.

Satay with no stick but in Bee J You Tiao

Bee J Super Satay
Satay or Sate or meat-on-a-stick is another popular dish in Malaysia, while the popular kinds of satay are usually beef and chicken satays, Bee J has developed its own unique variation of satay with distinctive taste and style– Bee J Super Satay in Bee J You Tiao served with rich satay sauce and wrapped in lettuce and crepe (pancake).

Bee J special made satay sauce is sweet (less) and spicy (but not too spicy for those that can't handle their chili). The coarsely crushed peanut in the sauce give you the taste of crunchiness and the aroma of the sauce gives off is enough to leave you salivating. For the chicken, breast meat is used. Lemongrass and turmeric among the myriad of herbs and spices that use to marinade the meat and give the meat the distinct taste and fragrance.


Food historians are not certain where satay originated from. Some say it may have originated in Indonesia and invented by the Javanese. Some say it was Arab traders who brought it to the region. Other say it may have originated from Straits Chinese and people used to refer it to “sa teh” (pronounce in Hokkien) which means 3 pieces of meat in each stick, the Malay can’t pronounce it properly later simplified it to Satay or sate. Some even believe the word “satay” more likely a corruption of the English word ‘steak’, because Asians tend to have trouble pronouncing consonants together, particularly the letters ‘s’ and ‘t’.

But what's certain is, satay is one of our Malaysia's all time favourite street foods. 

Satay is highly versatile, not only making a great starter or snack, be served as part of a barbeque menu, it now can also be eaten with Bee J You Tiao and served as your main meal.

Crisp and Soft is the trade mark of Bee J You Tiao

Bee J Congee Chicken
After having the savoury Bee J Super Otak- Otak and Satay, if you want to have something plain, Bee J plain You Tiao dip in warm Bee J Congee Chicken (no ajinamoto) will be your best choice.


2 comments:

Anonymous said...

halal?

Bee J You Cha Kueh (You Tiao) said...

Our food does not contain any pork but we don't claim our food is halal.