Sunday, 14 November 2010


BEE J beefed up by MUSCLES!!
Sarawak Bodybuilding Champions- (From left to right) Hoan Kee Huang, George Awi and Donny Fam patronised Bee J's stall at C121
The 3 Sarawak Bodybuilding Champions are not flexing their muscles but thumbs up for Bee J.

Bodybuilders are highly disciplined athletes – they know the dos and don’ts of the sport especially when it comes to food intake. They maintain very strict diet regime, constantly battling their urges to consume junk food, overeat and skip on workouts. But in front of Bee J You Tiao, these 3 Bodybuilding Champions from Kuching, Sarawak simply couldn’t resist!

Despite having to watch their diet, the 3 musclemen have no qualm about eating Bee J You Tiao.

In fact, bodybuilding is not so popular in Sarawak or even in Malaysia. The government and general public do not actually consider bodybuilding as a sport. To them, it is more akin to a beauty contest like Ms. Malaysia, Ms. Sarawak or Ms. Tourism due to the way bodybuilders posing their physiques and flexing their muscles on stage. 

After winning the titles of Mr. Sarawak, Mr. Borneo, Mr. Malaysia, Mr. Asean, Mr. Asia and even other international titles, Malaysia bodybuilders are no better off and definitely no way close to what Arnold Schwarzenegger has achieved. People are quite ignorant on what it takes for a bodybuilder- training wise, to develop such a physique to be on stage and compete.

George Awi

George Awi was crowned with Mr. Malaysia before, this year he had muscled his way from Mr Kuching to the Champion of Champions title at the Mr Sarawak Bodybuilding Championship 2010 in Sibu held in June, and Mr 1Malaysia Kuching 2010 held in August. He came in second in Mr Borneo 2010 held at Kota Kinabalu on 9th October 2010 for Middleweight category.
 Hoan Kee Huang (范继璜) 
In spite of always being crowned the champion each time he is on Sarawak Bodybuilding stage, Hoan Kee Huang (范继璜) (first from the right) in fact is not a typical type of bodybuilder. He is a renowned self-taught artist in Sarawak whose art works always depict the culture and customs of the indigenous people of Sarawak.  He is a multi-faceted man who makes bodybuilding fans take notice whenever he steps on the stage.
Donny Fam 

As a  newcomer in the bodybuilding arena, Donny Fam has won the title of Mr. Borneo 2010 held in Kota Kinabalu in light middleweight category not long after he bagged Mr. 1Malaysia Kuching 2010 in Mr. Novice category held in August. 

Can you imagine that the Kuching bodybuilders actually had to cram into an express boat and travelled from Kuching to Sibu to participate in a bodybuilding competition in Sibu. They were not even provided with budget air tickets.  Then, four of the big muscle guys had to pack into a small Sibu hotel room with 2 sleeping on the beds and 2 on the floor. Being bodybuilders, they are not small and petite!! When they were crowned with the titles, what they received were just trophies and beverage as prizes.  Then after returning home, it was like nothing had happened. It was truly demoralizing and made them felt unappreciated.

Their efforts went largely unnoticed and unrewarded. Many bodybuilders are left to carry not only the heavy weights to train their bodies but are also burdened with huge financial weights imposed by their sport. Little, if anything, is being done to help them. It is basically the love and the passion for the sport that keep them going. Otherwise, they would have turned their backs on it long ago.

How much the Sarawak Bodybuilding Champions love Bee J You Tiao, let
 the photos speak for themselves

Some people think that bodybuilders are muscle heads and cocky!! But for sure that these 3 Bodybuilding Champions not only have muscles, they are good looking, fun, friendly and have great laughter.
Bodybuilder’s goal is to produce the best physique on stage, Bee J’s goal is to produce the best products for customers and they share one common value –it requires discipline to produce the best.


Bengbeng said...

i must try yr cruller the next time i am in Kch. Is it a modified version of yew cha koay?

Bee J You Tiao said...

Hi Bengbeng,
Bee J would say it is not really modified but "modernised" as Bee J has added modern taste to this very traditional food where you can choose to fill the you tiao (yew cha koay) with 6 different varieties of fillings i.e. otak-otak, satay, kaya & butter, chicken floss, sausage, mayonnaise & butter. We hope to see you in Kuching soon.

AWANG said...

Bee J...
Wow !!I gonna try something at yr outlet soon..

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